Father Nature — Smuckers

A name like Smucker’s didn’t mean much heading into 2019, as the brand was struggling to fend off its healthier, French-er competitors in the jams and jellies aisle. Hard times called for a fresh campaign that would highlight the product’s natural ingredients and modernize the brand––without chopping off its good old family roots.

So, we made their spokesperson the most natural family man on the planet.

2019
client: Smuckers
agency: Publicis NY
Role: Senior Designer Campaign Identity Design + Motion
Creative Direction: Molly Prunka & Blake Fromkin
ECD: Erica Roberts

RECOGNITION
AdAge Creativity Pick of the Day
Adweek Ad of the Day
TheDrum Creative Works