Folgers - Bad Reputation, 2022.
Role: Design Direction, Senior Designer.
Client: The J.M. Smucker Company
Brand: Folgers
Campaign Title: Bad Reputation
Agency: Publicis NY. PSOne
Agency Location: New York
Chief Creative Officer: Erica Roberts
Creative Director, Art Director: Kim Davies
Creative Director, Copy Writer: Alanna Watson
Senior Art Director: Molly Prunka
Senior Copywriter: Blake Fromkin
Campaign Landing Page
Leveraging GSAP JavasScript Animations to build a dynamic and immersive scroll through experience - one of the sharper campaign landing pages we’ve produced in recent projects with JMS. Developer: Bart Steed, JMS. UX: Marga Javier + Janice Park.
Original proposal/mockups presented to client:
