Jif Squeeze


2020
client: JIF Peanut Butter
agency: Publicis NY
Senior Designer/Direction Campaign Identity + Motion
ECD: Erica Roberts
Creative Direction: Peter Defries & Alan Wilson

Application.

 

This campaign identity was an evolution of an alternate ‘Hybrid/Curved’ direction I produced for the That Jif’ing Good campaign, 2019.

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Screen Shot 2019-06-07 at 11.56.04 AM.png
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Marcel AI - Editorial Design Guide 2020