2020
client: Milk-Bone
agency: Publicis NY
Design Direction Campaign Identity + Motion
ECD: Erica Roberts
Creative Direction: Kristen Koop & Shaun Bruce + Erik Izo

Would you take your goldfish for a jog?
Would you enlist your cat to be the ring bearer at your wedding?
Would you bring a tiger to the office?
No, you would not.
But, just to be sure, we made this campaign for Milk-Bone.

Adweek named Ads of the week February 21, 2020.

Year 2 Milk-Bone work will soft launch in April/May 2021
— with the full identity unveil in August 2021.