New Business Win 2021
Planet Fitness - Feel Fitacular.
2021 New Business Pitch Win. LeTruc - Publicis Groupe, NYC.
Design Direction Senior Designer: Campaign Identity; Visual Design Look & Feel.
Major Personal Contributions:
New Business Pitch, Campaign Identity - Typography + Gradient Treatment.
Planet Fitness Aura, Dennis Rodman - Graphic Treatment.
2021 Pitch Design: Look & Feel Elements that made their way through to 2022 Campaign.
Dennis Rodman PF Aura: Graphic Treatment Proposals 2021
After winning the pitch, I moved onto new projects. The identity work was picked up for Application & Implementation by CD Ian McCallister + Designer Chloe Kang.
Here are some examples of that work coming to life:
2022 OLV
CEO: Carla Serrano
CCO: Erica Roberts
CCO, Le Truc: Andy Bird
ECD: Grant Mason
CD: Alan Wilson, Peter Defries
CD, Le Truc: Evan Schultz
CD Design: Ian McCallister
HOP: Tim LeGallo
EP/Post: Daniel Roversi
Sr. Producer: Danielle Hallack
Aura: Execution 2022 OLV.
VFX executed by BACON.
2022 Planet Fitness Design Identity: Application & Implementation by CD Ian McCallister + Designer Chloe Kang.