That Jif’ing Good
2019
Client: Jif Peanut Butter.
Agency: Publicis NY
Role: Design Direction Campaign Identity + Motion + Digital/Web Experience
Creative Direction: Peter Defries & Alan Wilson
ECD: Erica Roberts
Design Interns: Henry Olstein,
Gray Kent
TV/OLV
Early Exploration
Killed. Early PB&J 3D mnemonic concept. Layered typography that falls together like 2 slices of bread with the sweet PBJ oozing from within…absurd food porn.
