Andy Awards Live 2019
Client: Ad Club New York
Agency: Publicis NY
Collaborators: Facebook Creative Studio + FBLive
Role: Creative Direction Design + Motion Identity, PWA Experiential Activation, Content Strategy
ACD: Jake Blumenau
Working closely with Nick Law, former Publicis Groupe CCO & Jay Zasa Marcel CMO.
To stir a bit of quick hype, we made an ‘inside baseball’ style sound board — giving feedback from the best in the business…in the palm of your hand. We leveraged the flexibility of a PWA to create an experience similar to that of an App, while circumnavigating the Apple Store approval procedure.
Early Look & Feel + User Flow of the Andys Feedback App/PWA.
Early Prototype
