Marcel Demo Series
2018 Demo Series.
Client: Marcel
Agency: Sapient NY + Publicis NY
Role: Creative Direction | Storyboard + Interaction + Motion + Design
Oversight Nick Law, former Publicis Groupe CCO & Jay Zasa Marcel CMO. 3D Animation Douglas Zaner
A series of 12 demo videos highlighting the key functions and interactions of the Marcel application. Much of the software was still in a premature state of development when we kicked off. This allowed us to dictate many of the future interaction animations and transitions that would eventually be incorporated into the dev. Future iterations of the platform became more desktop focused - see examples of the latest @ ‘Marcel - Editorial Design Guide’ , 2020.
Now that Marcel has had the chance to demonstrate the extent of its potential and has been shown to work at scale, the AI platform has shown itself as not only an impressive feat of large-scale digital transformation, but a calling card for Publicis Groupe.”
— Adweek