#ChangePays
Shifting perceptions of gender equality.
2019 OOH / Installation / AR
Client: S&P Global.
Agency: Publicis NY
Role: Senior Designer + Experience Digital Interaction + Motion
Installation Production Company: Michael Murphy + Atomic
Executive Creative Director: Erica Roberts
Creative Director: Josh Horn, Shaun Bruce
CDX: Shaun Rogers
Associate Creative Director: Patrick Merritt
A+C: Alyssa Leary & Deirdre Hering
Case Study: #ChangePays
S&P is a company that shares data and is using it to better the economy. Through their data and insights, S&P Global discovered that adding more women to the workforce could add nearly six trillion dollars to the global market cap.
We decided to speak a language that everyone understands… MONEY. By putting women’s faces in the currencies of the world’s largest economies, our message “Change Pays",” came to life by being hung in the middle of the World Trade Center Oculus, NYC, on International Women’s Day.
This installation was one part of a larger eco-system with various touch points; OLV, online experience, digital kiosk and AR app to showcase S&P’s essential data (in a way that isn’t boring or overwhelming) — once again proving that it pays for all of us to fight for gender equality in the workforce.
