Making a fashion icon into a knock-off,
and a fashion knock-off into an icon.
ADWEEK called it: "one of the boldest, most ridiculous, completely counterintuitive campaigns of the past year. And it was absolutely brilliant.”
Deisel - Go With The Fake
2018 / Integrated Experiential Campaign - NY Fashion Week
Client: Diesel.
Agency: Publicis Milano + Publicis NY
Creative Direction: Luca Pannese & Luca Lorenzini
ACD: Bryce Hooton & Kirsten Koop
Role: Designer + Motion
AWARDED: 3 Gold Cannes Lions / 2 Silver Cannes Lions / 4 Bronze Cannes Lions / 5 Cannes Lions Shortlists / Gold Andy / Graphite D&AD Pencil / 3 One Show Gold Pencils / 2 One Show Silver Pencils / 3 Gold Clios / 1 Bronze Clio
OTHER AWARDS: 1 Bronze London Intl. Awards / 2 Gold New York Festivals / 1 Silver New York Festivals / 1 Golden Drum Grand Prix / 2 Golden Drums / 1 Silver Drum / Ad Club’s “Brave Brands” Honoree / ADCI Awards Grand Prix / Epica Awards Grand Prix / Gold Epica Award / Silver Epica Award