Lil' Jif 2021 — zacblk

The Return: Lil’Jif

Featuring Ludacris, Gunna + @Aesek

2021 / Experiential Campaign + Stunt
client: JIF Peanut Butter
agency: Publicis NY
partnership: GIPHY.com

role: Senior Designer - Lead.
Major Contributions: Collector Jar Design Concept, Development and Production oversight, Swag Concept Ideation.

Creative Direction: Peter Defries & Alan Wilson
ECD: Erica Roberts
Designers: Spencer Chan, @Aesek - ABV Gallery.

Introducing, Lil’Jif.

In conjunction with the release of Ludacris’s song, OLV and social UGC - AND the success of the 2020 limited edition ‘GIF Jar’, we set out to release a new collectible Jif Jar…

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Artist Collab: @Aesek + ABV Gallery

Lil’ Jif Collectable Jar Production

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Campaign Eco-System

To kick it off, Luda dropped a track….a mumble rap.

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A few days later…JIF chimed in…

Folgers 2022

Planet Fitness Pitch Win 2021